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Proposed Sales Argumentation for the PND 2050
USP Features to emphasise on:
Auto Connect 02/2006: 38 tested Navigation devices (2):
• It achieved a better destination guide performance than the best in
the auto connect test (only Tom Tom Europe has the same score)
• It achieved the highest score in Terms of inner-city navigation
• The PN 2050 Costs less than half as much as the Test winner (Tom
Tom go 910: 729€) while only achieving 10 % less point than the
winner. Still being even better in many under categories
• The PN 2050 would have been the winner in case that the Bluetooth
and TMC for the PN2050 were tested during the Auto Connect
Benchmark
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