Sony NWZ-S730F Press Information

Press Release
Sony Offers Non-stop Entertainment with Two New Walkman® Video MP3 Players
The new NWZ-S730F series delivers unmatched noise cancelling quality, while the NWZ-E430F
series promises non-stop entertainment with its long battery life
NWZ-E430F series (left) & NWZ-S730F series (right)
Hong Kong, September 8, 2008 – Sony Corporation of Hong Kong Limited further expands its
Walkman® family two new series of stylishly slim video MP3 players, the NWZ-S730F and
NWZ-E430F. Ideal for today's mobile consumers, the NWZ-S730F series are the only video
MP3 players in the market with a noise cancelling function that effectively reduces ambient
noise to ensure quality entertainment. For non-stop entertainment, the NWZ-E430F series offers
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up to 45 hours of music or up to 8 hours of video , marking a significantly longer battery life
compared to most portable media players available today.
The New S series: NWZ-S730F Series Video MP3 player
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In delivering quality music, the NWZ-S730F series features new SensMe Channels. Enabled
by Sony's Low-Complexity Music Information Retrieval (LCMIR) technology, a music analyzer
feature that seamlessly creates playlists based on the mood, speed, and tone of songs, the process
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of choosing music that matches your mood is now simplified. SensMe Channels allow you to
enjoy various types of music, such as energetic, relaxing, or lounge, through the simple selection
of your preferred channel.
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Music playback in MP3 128kbps; duration is approximated when all of the Equalizer settings are set to "None",
and the type of screensaver is set to "Blank". Video playback in MPEG-4 384kbps; duration is approximated when
the brightness of the common setting is set to "3".
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