NEC NEC020511 Applications

Applications at the forefront of technology
600 West
600 West
is a landmark downtown Chicago building designed as a technologically
advanced contemporary office space for nearly any business.
the challenge
600 West was looking to convey the building's 21st century philosophy in the
design of its lobby.
"We wanted to set the tone of a building that gives people what they desire today
– greater access to information," said Paul Fishbein, vice president of Amerimar
Enterprises, the management agent for 600 West. "We felt that a grand space like
a lobby was the perfect place to have offline activity, where people could sit down
and catch up on world events and where we could tastefully provide signage
opportunities to promote tenants within the building."
600 West and Gensler, the building's architectural and design firm, decided that
building a video wall in the lobby would accomplish this goal. Due to the building's
eight-story atrium, 600 West sought a technology that would enable wide off-
access viewing angles so people on the upper floors can look down into the lobby
and still be able to clearly see the images on the video wall. They additionally
wanted a solution that would create significant visual impact and motion to the
lobby while taking up a minimal amount of real estate.