Tivo Privacy Policy - Sony SVR-3000 - Digital Network Recorder Viewer's Manual

TiVo Privacy Policy

Please read this Privacy Policy carefully. It provides important
information on how your privacy is protected when using the
TiVo service.
In order to provide you with a better, more satisfying television
experience, TiVo Inc. ("TiVo") collects and uses certain types of
information, as described in this Privacy Policy. The Subscriber
Information (defined below) you provide to the TiVo Digital
Video Recorder ("DVR") in your house and to us at TiVo enables
your DVR to select programs you want it to record and to suggest
programs you might enjoy.
By using your DVR and TiVo service, you consent to: (a) the
provisions of this Privacy Policy and (b) the privacy preferences
explained in Section 4.1. This Privacy Policy explains our
commitments to your privacy in the following areas:
1 Our Subscriber Information Definitions.
of information TiVo collects, it is important to distinguish between
anonymous information and other information that specifically
identifies you or your household. Too often, people refer to "personal
information" or "personally identifiable information" without really
making clear what they mean. TiVo has developed the following
definitions to help clarify this important issue. We use "Subscriber
Information" as a general term that refers to any information relating
to you or your use of the TiVo service. The following are more
specific types of Subscriber Information.
1.1 "Account Information"
service account, including your Contact Information (defined below)
and other information linked to your Contact Information such as the
model and Service Number of your DVR, your zip code, software
version used, your TV programming source (cable, satellite or an
antenna), the type of cable hook-up (digital or analog) and level of
service (basic or premium), privacy preferences, and the cable or
satellite box model that you use. You provide us with this
information when you register as a subscriber to the TiVo service and
subsequently set up your DVR to receive the TiVo service in your
home. This basic Service Information is sent to TiVo on an ongoing
basis to enable TiVo to provide the TiVo service to your DVR.
Account Information also includes information we may receive about
you in a communication from you or a third party with us. Account
Information does not include any Personally Identifiable Viewing
Information, or Anonymous Viewing Information, as defined below.
a "Contact Information"
someone to identify or contact you, including, for example: your
In discussing the kind
name, address, telephone number, and e-mail address. Contact
Information is a subset of Account Information and is thus linked
to your DVR's Service Number.
b "Service Information"
to provide service to your DVR. Examples of Service
Information include your software version number, your TV
programming source, level of service, and the success status of
the last attempted service call (i.e., daily call). This information
is always transmitted to TiVo during a service call.
T i V o P r i v a c y P o l i c y
means information about your TiVo
means information that allows
means information necessary for TiVo
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