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8.05
Brochures, Postcards and Inserts: Charts (continued)
Design
Where possible, increase the organic look of charts by using
rounded edges for boxes. Reverse-out headings and diff erent
levels of color shading can be used to break up sections of charts.
To call attention to specifi c data points on a chart, it is acceptable
to use the highlighting technique, or circular call-outs. Arrows
should have rounded versus hard edges.
Direct Response Communications
Version 2.0
Page 100
Avoid using square
edged boxes with
Tailor your Line of Credit to
suit your needs.
key lines to focus
attention on specifi c
With the Line of Credit from GE Money, you can choose the term that
works best for you.
aspects of a chart.
For example, if you withdraw $4,000 at a repayment term of 36 months,
your monthly payment will only be $153.*
Plus, as you make payments, you can reaccess your cash (up to your
available line) anytime you need it.
Call 1-866-747-1864 to accept your Line of Credit from GE Money today.
Tone on tone color
and round edges on
Tailor your Line of Credit to
chart with organic
suit your needs.
shapes for call-outs.
With the Line of Credit from GE Money, you can choose the term that
works best for you.
For example, if you withdraw $4,000 at a repayment term of 36 months,
your monthly payment will only be $153.*
Plus, as you make payments, you can reaccess your cash (up to your
available line) anytime you need it.
Call 1-866-747-1864 to accept your Line of Credit from GE Money today.
Limited use of
a secondary
Tailor your Line of Credit to
suit your needs.
color.
With the Line of Credit from GE Money, you can choose the term that
works best for you.
For example, if you withdraw $4,000 at a repayment term of 36 months,
your monthly payment will only be $153.*
Plus, as you make payments, you can reaccess your cash (up to your
available line) anytime you need it.
Call 1-866-747-1864 to accept your Line of Credit from GE Money today.
Use of alternate
shaded lines to
Tailor your Line of Credit to
make chart content
suit your needs.
easier to follow.
With the Line of Credit from GE Money, you can choose the term that
works best for you.
Use of highlighting
For example, if you withdraw $4,000 at a repayment term of 36 months,
to draw attention
your monthly payment will only be $153.*
to specifi c fi gures
Plus, as you make payments, you can reaccess your cash (up to your
available line) anytime you need it.
within a chart.
Call 1-866-747-1864 to accept your Line of Credit from GE Money today.
Requested
Repayment Term (mths)
Amount
24
36
48
$5,000
$259
$191
$157
$4,000
$207
$153
$126
$3,000
$156
$115
—
$1,500
$78
—
—
Requested
Repayment Term (mths)
Amount
24
36
48
$5,000
$259
$191
$157
$4,000
$207
$153
$126
$3,000
$156
$115
―
$1,500
$78
―
―
Requested
Repayment Term (mths)
Amount
24
36
48
$5,000
$259
$191
$157
$4,000
$207
$153
$126
$3,000
$156
$115
―
$1,500
$78
―
―
Requested
Repayment Term (mths)
Amount
24
36
48
$5,000
$259
$191
$157
$4,000
$207
$153
$126
$3,000
$156
$115
―
$1,500
$78
―
―
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