Sony Handycam HDR-HC7 Brochure & Specs page 3

Feel More of Every Moment
The Beauty of High Definition
One of the most precious things in life is our memories. Truly precious moments such as your newborn baby' s smile, your child' s first birthday, or your
exotic honeymoon vacation are moments that once gone are lost forever. As the dawn of a generation of High Definition (HD) is upon us, you'll want
to capture these memories in the best detail possible to ensure they last through the ages. By safekeeping these special moments in HD for your baby
to enjoy once he' s grown, you'll be able to relive these joyous occasions over and over again in perfect clarity for generations to come. Choose HD,
they will thank you for it.
High Definition Advantage
By combining more effective scanning lines with a greater pixel count, you receive beautiful videos with up to 4.5 times the video data quantity of
Standard Definition (SD). These sharp images really bring out the impact of the subject matter for a difference that is immediately noticeable.
SD
• 480 (NTSC) 576 (PAL) Effective Scanning Lines
• 720 (NTSC / PAL) Effective Pixels
• 4:3 (Standard) Aspect Ratio
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Full High Definition
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HD 1080i
• 1080 Effective Scanning Lines
• 1440 Effective Pixels
• 16:9 (Widescreen) Aspect Ratio
Capture a World with
More Colours
Introducing x.v.Colour
Sony' s latest HD Handycam ® camcorders feature a groundbreaking
new colour technology known as x.v.Colour. This innovative
technology complies with the recently adopted "xvYCC" (eXtended
Video YCC) international colour standard to produce almost 100%
of colours the human eye can perceive. With x.v.Colour, your
entertainment experience will be changed forever as you enjoy a
previously unseen world full of rich and vibrant colours never before
captured by any other camcorders.
Conventional sRGB Colour x.v.Colour
Enjoy a wider range of previously unseen colours.
Conventional sRGB Colour x.v.Colour
Capture the most vibrant blues of the ocean.
Wider Colour Range
Through adopting a wider colour range based on the "xvYCC"
colour standard, x.v.Colour is able to display colours that were
impossible to capture or display using conventional colour standards.
When compared to the conventional sRGB colour standard,
x.v.Colour presents nearly twice the colour range for dramatically
brighter and more colourful images.
More Natural Colours
By using an intelligent algorithm designed to more accurately specify the colours of nature, x.v.Colour is able to display a wide range of
colours that is closer to human vision. With this true-to-life colour production, you can now enjoy your video and imaging with colours
accurately depicting those seen in person, making the colours in the picture come to life.
• x.v.Colour is only for HD recording, it is not compatible with SD recording modes.
• In order to see the benefits of x.v.Colour, the viewing device must be xvYCC compatible.
UX7 UX5 HC7 HC5
sRGB Coverage = Only 55.8% xvYCC Coverage = 100%
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