Introduction; Product Positioning; Target Markets & Applications; Benefits & Unique Selling Points - Sony SRX-T110 Product Introduction

1. Introduction

The SRX-T110/T105 ultra high resolution projectors are successor models to SRX-R1xx and SRX-S1xx
series, combining the features and functions of two predecessor models.
With the unique Sony SXRD panel technology incorporated, the new projectors inherit the high quality image
projection capability, clearly showing tiny details even on a big screen. Furthermore, the new T series have
the improved stability of performance and the convenient functions added, all of which are crucial
requirements for the target applications.
In a variety of applications, such as industrial design, data analysis for utility market or medical/research
field, or virtual reality display for entertainment market, the SRX-T110/T105 projectors will not only
streamline, but enhance the total system operation with their superb projection performance.

2. Product Positioning

Positioned as the top-end product in Sony entire projector line-up, the SRX-T110/T105 are unique in the
market place as there are not comparative projectors in the target markets in terms of brightness and native
resolution.
On top of that, in the target markets, except auditorium presentation, a plural number of projectors are
usually used in a system to artificially create one high resolution image on the large screen. Therefore, an
end user is keen on a simple system configuration while keeping the highest image precision, rather than
single projector performance and cost. The below example show how SRX-T110 projector simplify the
system against competitor's configuration;
Powerwall for automotive design
6m x 2.5 m screen (4 door sedan car)
a. SRX-T110 x 1 piece WITHOUT edge blending and color matching adjustments
4096 x 1100 pixels
b. SXGA Projector x 3 pieces WITH edge matching and color matching adjustments
3760x 1024 pixels
3. Target markets & Applications
• Digital design for manufacturing industries, such as
•
automotive, aerospace and marine construction
• Data visualization for utility industry, scientific research,
•
medicine.
• Virtual Reality display for entertainment industries, such as
•
planetarium and theme park
• Simulation for training in military/defence, commercial sectors
•
• Multiwall/command & control for broadcast stations and corporate
•
• Auditorium presentation for corporate and museum
•
4. Benefits & Unique Selling Points
• Ultra high resolution projection to clearly show the image details without door effects
•
observed with DLP projector.
For design review, a designer wants to get closer to the screen but does not want to be
annoyed by the pixel effects.
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© Sony Professional Solutions Europe, Revised [date]
Sony Product Information
Category: [SXRD]
Product: [SRX-T110/T105]
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