Philips PSC60417 Release Note page 9

Affordable pricing.
Unlike vertical markets, mainstream consumer demand
requires that the sound cards be less that $50 (less than 10%
of the average PC price). As a result, the suggested retail price
of the Sonic Edge 5.1 is well under $50 (the Dynamic Edge 4.1
is half that).
Philips.
Royal Philips Electronics has been marketing technology into
the home for over 100 years. Its core strengths in driving
standards, innovation, consumer expertise, audio and video
intellectual property and extensive display technology allows
Philips to uniquely bridge the gap between the personal
computer and digital homes and vehicles.
The Company is one of the world's biggest electronics
companies and Europe's largest, with sales of $28.8 billion
(EUR 32.3 billion) in 2001. It is a global leader in color
television sets, lighting, electric shavers, medical diagnostic
imaging and patient monitoring, and one-chip TV products. Its
184,000 employees in more than 60 countries are active in the
areas of lighting, consumer electronics, domestic appliances,
components, semiconductors, and medical systems. Philips is
quoted on the NYSE (symbol: PHG), London, Frankfurt,
Amsterdam and other stock exchanges.
For additional information on any of the technologies in this
article, please contact Dennis Johnson at +1-480-752-6096 or
dennis.w.johnson@philips.com.
*Ipsos-Reid, June 2002.
All trademarks are the property of their respective owners.
Sonic Edge 5.1, Dynamic Edge 4.1, Sound Agent 2 and IMP are
trademarks of Royal Philips Electronics. QSizzle, QRumble,
QSurround and QMSS5.1 are trademarks or registered
trademarkets of QSound Labs.
© Koninklijke Philips Electronics N.V. 2002
###
Philips Electronics White Paper
Page 9 of 9