APPLICATION BRIEF
Merchandising
Increase productivity and
effectiveness of merchandising
audits with the MC35
With the pressure to generate demand for consumer
products in today's highly competitive market, in-store
promotional programs have come to represent a large
percentage of marketing budgets for manufacturers and
retailers alike. However, poor in-store execution can
significantly reduce the effectiveness of this investment.
Retailers struggle to find ways to gain tighter control over
their in-store merchandising. Manufacturers need increased
visibility into merchandising at a shelf level — Is merchandise
displayed at the correct price? Does the display conform to
planogram? Are competitor's activities impacting promotion
success? While in-store visual merchandising audits are
conducted, labor costs are high and delays in getting data
from the field to the office eliminate the possibility of a
timely response and correction.
Mobility tools for in-store merchandising: the MC35
Through a combination of mobile voice and data communications, a high-
resolution digital camera, bar code reading capabilities and personal productivity
tools, the MC35 improves the efficiency and accuracy of merchandising audits
— whether audits are conducted by a merchandising service organization, a
manufacturer sales representative, a part-time field employee, or an in-store
retail associate. Automatic capture of product and promotion bar codes,
electronic checklists and WWAN connectivity ensure that in-store data reaches
key decision makers fast, without the time delays and labor inefficiencies
associated with paper forms. The MC35's built-in durability delivers reliable
performance, even with all day every day use in the retail store. And with its
ease of use, the MC35 keeps productivity high — even with high turnover rates
and inexperienced part-time auditors.
Accelerate access to data with electronic data collection
With a real-time connection in the store and an electronic form, the MC35
streamlines in-store audits from start to finish — so data is collected faster and
transferred into business systems immediately. The MC35 walks the auditor
Key Benefits:
Improves effectiveness and
consistency of promotional
activities
Increases efficiency and
productivity of merchandising
auditors
Ensures shelf and display
compliance
Delivers accurate, timely
information for faster response
Improves competitive
intelligence