NEC UNIVERGE UM8000 User Manual page 278

Incorporating Advertisers into an Information Service
A 24-hour information service
information for guests and can generate income for the hotel. Service categories enable businesses to determine their
level of visibility in the information service. Create service categories to structure an advertisement fee schedule for
businesses near the hotel.
Service Categories
Service categories for local businesses might include the following:
• Complete service sponsorship. One business is the primary advertiser and is featured in the main menu of the
information service.
• Branch sponsorship. A business sponsors a branch of the service targeting a particular audience. For example, a
ski shop might sponsor a submenu for ski conditions, transportation, and equipment.
• Service announcement with direct-dial. A business sponsors an announcement offering callers the
opportunity to call the business.
• Service announcement. A business sponsors one or more announcements. These might include event
announcements or other local activities.
Starting Your Information Service
Decide which sponsorship capabilities will be offered and how you want to work with the businesses before contacting
businesses about advertising on the information service. Some decisions might include:
• Responsibility. Who will record and maintain the messages for the information service. A business might provide
a written script that you record or they might want to record and maintain their own announcements. When
businesses want to record and maintain their own announcements they will need to be added as a subscriber with
rights to the transaction box.
• Rate Schedule. Charge by level of sponsorship, by the length or type of announcement, or by how many callers
hear the announcement.
• Advertiser Enrollment. Send advertisers voice mail messages by enrolling them as a subscriber guest of a hotel
staff subscriber. Enroll advertisers who record their own announcements as regular subscribers.
Related Topics
Hotel Information Services
Configuring Guest Help for Information Services
Direct Call Transfers
Configuring Remote Recording for Advertisers
Updating the Information Service
Hospitality Site Configuration
Hospitality Site Configuration
for local businesses can be incorporated into the hotel information service. This provides
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